The Worlds’ population is increasing at around 210,000 human beings a day. Meanwhile, the net Forest loss worldwide from deforestation is 20,000 hectares a day. Pure New Zealand Air is committed to buying land and planting trees to help reverse this trend with the proceeds from every sale. We are doing our part to reverse the worldwide trend of decreasing air quality. But it doesn’t stop there, we are dedicated to protecting our environment and we use other companies which have the same policy. For example the website you are reading now uses high-density, energy efficient hardware such as Blade servers and Virtualisation. This reduces the need for large quantities of physical servers, which require cooling and power. This is up to 80% more energy efficient than physical hardware.